NYU Lutheran Medical Center Comprehensive Stroke Center — Advertising
Announcing the fact that NYU Lutheran’s Stroke Center was the first and only hospital in Brooklyn to earn the Joint Commission’s Comprehensive Stroke Center certification.
Comprised of a series of five ads targeting Lutheran's diverse patient population, the campaign was created with the goal of highlighting why NYU Lutheran is the right choice to make when stroke happens. It was launched both internally targeting physicians, EMTs and staff and externally, through referral sources.
Print and digital advertisements were placed in local mainstream publications and local Spanish, Russian, Chinese, Arabic and Orthodox Jewish publications. Campaign was also posted in print and digital form throughout the institution as posters and slides.
This campaign was awarded the 2016 Graphic Design USA American Inhouse Design Award